Why Use a Broker-Finding Service Instead of Going It Alone

When it’s time to lease or buy commercial space, many business owners assume they should just “find a broker” themselves. But what starts as a quick Google search or a referral from a friend often leads to misaligned partnerships, wasted time, or brokers who don’t actually represent the business owner’s best interests.

That’s why more companies are turning to broker-finding services, platforms that screen, vet, and match you with the right broker for your specific needs. Whether you’re launching your first retail location or expanding to a 10,000-square-foot industrial facility, here’s why using a broker-matching platform just makes sense.

1. Save Time (and Headaches)

Finding a qualified commercial real estate (CRE) broker isn’t as simple as picking the top result on Google. Brokers have different specialties, local knowledge, deal sizes, and even conflicts of interest.

A broker-finding service like BrokerMatch.io does the heavy lifting:

• Pre-qualifying the project

• Understanding your size, scope, and location needs

• Connecting you with a broker who fits your criteria—not just who’s available

This saves hours of back-and-forth and ensures you don’t waste time with brokers who are too busy, too junior, or focused on the landlord side of the deal.

2. Get a Better-Fitting Professional

The broker you find through a friend or online might be competent—but not necessarily the best fit for your type of project. Do they specialize in leases or sales? Small retail or big-box industrial? Do they represent tenants, or do they mostly work for landlords?

Matching services maintain an up-to-date database of broker specialties, deal history, and client reviews. That means you're paired with someone who knows your submarket and your asset type and who has the time to work your deal properly.

As the U.S. Small Business Administration notes, it's crucial to understand a broker’s focus and track record before signing any agreements.

3. Avoid Conflicts of Interest

Many business owners don’t realize that the smiling broker touring them around may not actually represent them. They may be the listing agent, loyal to the landlord or seller, and have no fiduciary duty to protect the tenant or buyer's interests.

Using a broker-finding service helps ensure:

• You’re connected with a true tenant rep or buyer’s agent

• Your broker isn’t conflicted by landlord listings

• You don’t sign anything that gives away your leverage

Conflicts of interest are one of the most common pitfalls in CRE, and one of the easiest to avoid by using a third-party matching platform that puts you first.

4. You May Not Even Pay the Fee

Here’s a surprise to many business owners: In most commercial transactions, the landlord or seller pays the commission, even for the broker representing you. That means working with a high-quality broker usually costs you nothing.

A good broker-finding platform can connect you with brokers who are:

• Absolute, verified experts in your asset class and geography

• Paid by the other side of the deal

• Working for you exclusively

That’s why BrokerMatch’s model is designed to never charge a fee to the prospect, keeping the process seamless and cost-effective.

5. Your Deal May Be Smaller Than You Think

Let’s be real: many brokers won’t jump for a deal under 3,000 square feet. Or a lease with a total value under $50,000. And those that do may not have the experience or responsiveness you need.

The beauty of a broker-matching service is that they can:

• Pre-screen brokers who are open to your deal size

• Filter for professionals who specialize in small or midsize projects

• Save you from chasing down brokers who ultimately ghost you

Ready to Try It?

If you’re navigating your next lease or property search, don’t waste time chasing brokers cold. Get matched with the right one in just a few steps. You can read more about how BrokerMatch works and what to expect from the first intro call to final handshake.

Recommended Reading:👉 What does a broker do for me?

Conclusion: A broker can make or break your real estate experience. Finding one on your own might feel easy, but it’s rarely efficient, and often risky. With a broker-finding platform like BrokerMatch.io, you don’t just get “a broker.” You get the right broker, on your side, with your success in mind.